— Case
The iconic blue IKEA-bag is called “FRAKTA” which is Swedish for “transport”. We’ve made this litteral by turning the spacious blue bag into a bus using the already existing colors on the 150S city route that takes you directly to – you guessed it – the nearest IKEA.
A bus and an IKEA-bag are both spacious, and they help you get you and your belongings safely from A to B. By using the bus as a medium we let the advantages of the IKEA-bag speak for themselves.
— MADE WITH
Nicoline Grace Paulsen
Keep the engine
running and check
out our other bus!
Schulstad
Keeps you going
— Case
Fiber-packed rye bread is known to keep you full for long, and in Danish you say that “it keeps you rolling”.
Schulstad, the biggest retailer of rye bread in Denmark, wanted to connect that saying to their products, so we found something else that goes all day and gave them a creative way to drive their message home. We rolled out the idea on several Copenhagen busses with the exact shape and yellow color of Schulstad’s rye bread packages during the spring of 24.
