— Case

The iconic blue IKEA-bag is called “FRAKTA” which is Swedish for “transport”. We’ve made this litteral by turning the spacious blue bag into a bus using the already existing colors on the 150S city route that takes you directly to – you guessed it – the nearest IKEA. 

A bus and an IKEA-bag are both spacious, and they help you get you and your belongings safely from A to B. By using the bus as a medium we let the advantages of the IKEA-bag speak for themselves.