— Case

Børnetelefonen NGO (The Children's Phone) were only able to answer about 50% of the calls coming from abused children in Denmark. They needed 1 million DKK to be able to answer all incoming calls.

In order to collect this amount of money we suggested companies in Denmark to swap their boring waiting music with a meaningful ad and be sure their customers listen to while they wait on the phone. This way the companies support Børnetelefonen while communicating to all calling customers that they’re making a difference for children in Denmark.